Who we are

Trace Thullah is a forward-thinking fashion and creative company dedicated to elevating talent, shaping culture, and building meaningful platforms within The Gambia fashion industry. We exist to elevate talent, shape culture, and build meaningful platforms that empower creatives and brands. Through innovation, collaboration, and excellence, Trace Thullah produces major industry-defining experiences, including the prestigious Gambia Fashion Awards and now Fashion Business Masterclass.

Founded on the belief that fashion is more than aesthetics - it is identity, storytelling, and economic opportunity - Trace Thullah exists to empower creatives, brands, and communities to reach their highest potential.

Through a dynamic ecosystem of initiatives, the company produces grand affair, develops emerging talent, and creates opportunities that connect creativity with business. From prestigious award platforms and now industry masterclasses to media, brand development, and cultural experiences, Trace Thullah is committed to driving innovation while celebrating authenticity.

At its core, Trace Thullah stands for excellence, inclusivity, and impact. Every project is designed not only to showcase style and creativity, but to build sustainable pathways for growth within the fashion and creative sectors - particularly across The Gambia and Africa.

We are not here to follow trends.
We are here to shape the future of fashion, culture, and creative enterprise.